Campaign Strategy
Objective: Generate leads for Go Life Safety's commercial kitchen hood/exhaust cleaning services. Target restaurant owners, commercial kitchen managers, and facility managers who need code-compliant hood cleaning.
Go Life Safety already serves the fire safety and compliance market (BDA systems, fire alarm compliance). Commercial kitchen hood cleaning is a natural extension — these same building owners and facility managers need regular hood cleaning to meet NFPA 96 fire codes. This campaign leverages GLS's existing credibility in fire safety/compliance.
Target Audience
- Restaurant owners & managers
- Commercial kitchen operators
- Hotel & hospitality facilities
- Healthcare cafeteria managers
- School/university food service
- Property/facility managers
Key Selling Points
- NFPA 96 compliant cleaning
- Fire safety certified technicians
- Free inspection & quote
- 24/7 emergency service
- Before & after documentation
- Insurance-ready certificates
⚠️ Compliance Note
Commercial kitchen hood cleaning is regulated by NFPA 96 (Standard for Ventilation Control and Fire Protection of Commercial Cooking Operations). All ad copy references compliance standards. Ensure GLS holds proper certifications before launching these ads. The fire marshal can shut down kitchens that fail hood inspections — this is the urgency angle.
Google Ads Search Campaign — Commercial Kitchen Cleaning
Ad Group 1: Commercial Hood Cleaning
Primary — High Intent Hood Cleaning Searches
Headlines (15):
- Commercial Hood Cleaning 24
- Kitchen Hood Cleaning Pros 26
- NFPA 96 Certified Cleaning 27
- Free Hood Inspection Today 27
- Restaurant Hood Cleaning 25
- Fire Code Compliant Service 28
- Pass Your Fire Inspection 26
- Licensed & Insured Team 23
- Get Your Free Quote Now 23
- 24/7 Emergency Service 22
- Exhaust System Cleaning 24
- Same-Week Appointments 23
- Before & After Reports 23
- Trusted Fire Safety Experts 27
- Go Life Safety — Call Now 26
Descriptions (4):
- NFPA 96 certified commercial kitchen hood cleaning. Free inspection, same-week service. Call today. 90
- Don't risk a fire code violation. Professional hood & exhaust cleaning with photo documentation. 88
- Restaurant hood cleaning by certified fire safety technicians. Licensed, insured, code-compliant. 89
- Pass your next fire inspection. We clean hoods, ducts, fans & exhaust systems. Free quote available. 90
Ad Group 2: Fire Code Compliance / Inspection
Urgency — Inspection/Compliance Fear
Headlines (15):
- Fire Inspection Coming Up? 26
- Pass Your Hood Inspection 25
- Avoid Costly Fire Violations 28
- NFPA 96 Hood Compliance 24
- Kitchen Fire Code Experts 25
- Get Compliant This Week 24
- Free Compliance Assessment 27
- Don't Get Shut Down 20
- Certified Fire Inspectors 26
- Insurance-Ready Certificates 28
- Fast Emergency Cleaning 23
- Clean Hood = Safe Kitchen 25
- Violations Cost Thousands 26
- Call Before the Inspector 26
- Go Life Safety Compliance 27
Descriptions (4):
- Fire inspection coming? Our NFPA 96 certified team gets your kitchen compliant fast. Free assessment. 90
- A dirty hood can shut your restaurant down. Get certified cleaning with documentation. Call now. 87
- Fire code violations cost $1,000+ per day. Professional hood cleaning prevents shutdowns. Act now. 89
- Insurance-ready cleaning certificates included. Licensed fire safety techs. Same-week availability. 89
Meta Ads Facebook & Instagram — Kitchen Cleaning Ads
Variant A: Fear/Compliance Angle
Hook: "Your Kitchen Could Be Shut Down Tomorrow"
Your Kitchen Could Be Shut Down Tomorrow 🔥
A fire marshal can close your restaurant on the spot if your hood system isn't up to code.
Don't wait for a violation notice. Go Life Safety provides:
🔥 NFPA 96 certified hood & exhaust cleaning
📋 Insurance-ready cleaning certificates
📸 Before & after photo documentation
⚡ Same-week service available
✅ Licensed, insured fire safety technicians
We've helped hundreds of commercial kitchens pass their fire inspections — restaurants, hotels, hospitals, and more.
👉 Get your FREE hood inspection today. Call Go Life Safety.
Variant B: Value/Trust Angle
Hook: "The #1 Thing Restaurants Forget"
The #1 Thing Restaurants Forget That Costs Them Thousands 💰
Your kitchen hood and exhaust system.
A grease-filled hood isn't just a fire hazard — it's a ticking clock until your next inspection fails and you're facing fines, shutdowns, or worse.
Go Life Safety makes it simple:
✅ Free inspection & honest assessment
✅ NFPA 96 certified cleaning
✅ Full documentation for your records & insurance
✅ Fast — we can clean your system this week
We're fire safety experts first. That means we know exactly what inspectors look for, because WE know the code inside and out.
👉 Schedule your free inspection. Protect your business.
Variant C: Quick & Direct
Hook: Short, Direct, Action-Oriented
Commercial Kitchen Hood Cleaning — Same Week Service
🔧 NFPA 96 certified
📋 Cleaning certificates included
📸 Before & after documentation
🕐 Same-week appointments available
💰 Free inspection & quote
Restaurants • Hotels • Hospitals • Schools • Cafeterias
👉 Call Go Life Safety today: [phone number]
Recommended Keywords & Targeting
| Keyword (Phrase Match) | Est. Volume | Est. CPC | Intent |
|---|
| "commercial hood cleaning" | 1,600/mo | $8-15 | High |
| "kitchen hood cleaning near me" | 2,400/mo | $10-18 | Very High |
| "restaurant hood cleaning" | 1,300/mo | $8-14 | High |
| "commercial kitchen exhaust cleaning" | 720/mo | $12-20 | High |
| "hood cleaning service" | 1,900/mo | $7-12 | High |
| "NFPA 96 hood cleaning" | 320/mo | $15-25 | Very High |
| "kitchen fire code compliance" | 210/mo | $10-18 | High |
| "exhaust fan cleaning commercial" | 480/mo | $8-15 | High |
Negative Keywords to Add: DIY, how to clean, tutorial, residential, home kitchen, job, hiring, salary, training, franchise, for sale
Google Ads Setup
- Campaign type: Search
- Budget: $20-30/day to start
- Bidding: Maximize conversions
- Location: GLS service area
- Ad extensions: Call, Location, Sitelink (Free Quote, Our Services, Why GLS)
Meta Ads Setup
- Objective: Lead Generation
- Budget: $15-25/day
- Audience: Restaurant owners, food service managers, 25-65
- Interests: Restaurant management, Food service, Commercial cooking
- Creative: Before/after hood photos
Ready to Launch These Ads?
Review the creatives and targeting above. Confirm GLS's service area and certifications, then we'll get these campaigns live.